When designing a brand new website, or redesigning an older website, there is a fine balance involving the creative-the look and feel of the website-and the technical-which is why is the website work.
Over-emphasis of 1, or the other, will result in a web site that either looks great, but doesn’t function that well, or will create a web site that functions great but doesn’t look good at all.
Many website designers are either very technical or very creative. Seldom do you will find a web site designer who’s great at both working with E commerce the technical issues of building a web site and who’s also a good graphic designer.
Obtaining the Best of Both Worlds
Ideally, you may wish to find someone or company which can offer you a advanced level of expertise in the look and feel of the website, and provide outstanding technical solutions. While graphic designers can generally create beautiful website designs, their ability to create complex technical solutions might be very limited.
And conversely, a programmer or web developer who’s very technically savvy might not manage to give your website design that extra sparkle it needs to genuinely shine.
Web Designers Are Not Programmers
Programmers create applications or software and typically have no training or expertise in what sort of website should look or function.
Most programmers, while technically competent, know computer languages inside and out and can code your website, but programmers typically have no graphic design training. Most programmers come from a university’s computer science curriculum, and few, if any, will have a graphic design class an elective. As you want your designer to manage to solve technical issues or at least oversee them, website visitors are visually interacting with your website, so the look and feel of your website, navigation and organization of information is extremely important.
Great Website Designers Start to see the Big Picture
Truly great website designers will have the capability to look beyond the challenge of creating your website, and will also want to know where your website fits into your current marketing strategy, and what the primary goals are for the website. Too many websites are created without paying close attention as to the the website will in truth accomplish.
Establishing primary and secondary goals for a web site is quite important. However, building the greatest website that misses the mark or fails to achieve basic website goals is really a waste of everyone’s time and money. You are able to usually tell if your website design resource is looking beyond the immediate project by the questions they ask-or don’t ask.
Speak English, Not Techno-Babble
A good website designer will be knowledgeable, but won’t resort to using excessive techno-babble to confuse or overly impress a client. Great site designers know what they are referring to, but shouldn’t talk down for you, the client.
Educated clients are the very best clients. You don’t have to find out everything your developer knows, but you have to know that they’re truly competent and they can communicate effectively with you. Think of your website designer to be a type of partner in your company’s marketing efforts; part of your current team.
Just Obtain it Done Already!
Great website designers are organized and can manage their time effectively. Often, technology projects take far longer then they need too because inadequate attention is being paid to project progress and resolving problems that are stalling a project.
Your online developer should be described as a self-starter, and shouldn’t rely for you reminding them that the project is behind schedule. If you’re using a company to create your website, make certain there is a project manager involved, who can offer weekly status meetings and who’s pro-active in resolving problems that will affect the time-line of the project and the website launch date.
While many individuals and companies provide website design services with a higher degree of expertise, the degree of professionalism varies from individual to individual and company to company.
When first contacting a possible website designer, try to find signs of professionalism-or not enough professionalism. Whenever you call them, do you obtain a phone in a reasonable fashion? Does the developer or company keep regular office hours? Whenever you send an email, can it be answered promptly and would be the responses professional?
It is always best to try and avoid dealing with a significantly less than professional company, but evaluating someone before you have an opportunity to start dealing with them can be difficult. From the first contact you make with your vendor, be searching for signs that someone might be significantly less than professional.
Dealing with someone or even a company that is not professional will simply result in frustration on your own part while the project moves along or grinds to a halt. But dealing with someone who understands the business enterprise world and values your own time, returns your calls and emails promptly and professionally, can help make the project experience far more pleasant.
Five Techniques for Locating a Great Web Designer
1) Get referrals.
If you have business associates or knowing business owners who’ve great websites, question them who provided their website expertise, and if they would recommend a developer or company to you.
2) Review portfolios or example websites.
Have potential designers you are considering showing you their work and to walk you by way of a few website projects, explaining their development process in detail.
3) Ask questions.
Interview your potential website designer, just as you’d when interviewing you to definitely work for you. Whilst it can be a temporary assignment, it’s still an important project and both time and money are at stake.
4) Get a detailed proposal.
Prior to starting your project, make sure to get a detailed written proposal from your own resource. A clearly written proposal will detail the technical approach to be utilized, all work to be supplied by the website vendor, all project costs and assumptions.
Ensure the proposal details all of the project requirements and spells out how additional work will be defined and approved. Ensure the proposal clearly details the responsibilities of both parties so there is no finger pointing if there are project delays.
5) Check vendor references.
Before signing a proposal or giving anyone a go-ahead on your own project, make sure to get references for both individuals or the organization you are considering using for the project.
Call and speak to previous clients who’ve worked with the potential website designer and make sure to ask how difficulties with the project were dealt with.