It is rare to talk to a small business owner who uses Twitter but who doesn’t want more followers. Several might say the numbers aren’t important and they are only worried about “quality followers.” However, it’s generally the people who only have a couple of followers who make this argument.
As a small business owner why would you need more Twitter followers? Listed here are three good reasons:
1. More followers provide social authority. Exactly like every other ranking system, the bigger your follower count, the more individuals buy Facebook page likes (your customers) assume you’re an expert-or at the very least someone interesting and popular. It might not be valid, but oahu is the way it works in a world where there’s a ranked list for everything.
2. More followers extend your influence. Twitter is an ideal tool for spreading suggestions to a broader audience. If you have ideas worth sharing, why wouldn’t you intend to spread them to as many folks as you possibly can? Twitter makes it ridiculously easy to accomplish this. The larger your follower count, the faster your ideas will soon be spread and shared.
3. More followers leads to more sales. You’re likely on Twitter for certainly one of three reasons: To be entertained, to network with others, or to sell your stuff. Whether it’s a brand, an item, something, or perhaps a cause, more followers provide the opportunity to generate more leads and more conversions. It is a wonderful marketing tool for small businesses.
Before I give you some suggestions on how to increase the number of your Twitter followers, I believe it is critical that first I would tell you how not to accomplish it.
Don’t attempt to cheat the system and try to get instantly attract tens of thousands of followers overnight. If something sounds too good to be true, it probably is. If you really are a celebrity who has built up a vast audience in a few other media channel, attracting followers will probably take time and effort nevertheless the investment will soon be worth it.
How about buying followers? After all, there are a lot of people promoting this type of service.
The very first reason you wouldn’t want to do this is because it goes contrary to the Twitter rules. But worse than that’s the fact buy Twitter followers these so-called followers have simply no affinity, connection or interest in you or your business. It would be like your company sending a primary mailing to an un-targeted, generic list. The list would be worthless.
In place of using these supposedly fast-track methods for building up your follower count, I want to give you a number of my favourite proven ways you will get more loyal twitter followers.
Engage and Inform
Twitter is all about engagement. It is an active and fast moving platform, so you need to produce content that educates, informs, entertains or inspires your followers. This can be done by sharing an excellent mix of content, both your own and other peoples. You will soon build a big following of men and women who wish to hang out with and follow you since they like what you’re saying or sharing.
Proudly display your Twitter button link
If you would like visitors to your website to check out you on Twitter then make sure they can see your Twitter button link. You’ve to make it obvious to them. Don’t bury the Twitter button in the bottom of one’s website or blog page. Make it prominent and ask your visitors to check out you. If they’re in your website they are obviously interested in learning more about you and everything you need certainly to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a connect to your Twitter account. (An email signature is small little bit of information that gets attached automatically to the conclusion of a contact message. People typically put their name and contact details in the e-mail signature; however, you’re free to put whatever you like.) Make following you on Twitter easy. Again, don’t make them search for you.
Add your Twitter ID on your organization cards and letterheads.
Although this won’t build you a massive following very fast it is a good habit to find yourself in and is equally as important as adding your physical address, telephone number and email address.
Avoid a lot of promotion.
Yes, you are able to promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you mustn’t cross. Should you choose, you look just like a spammer-or just clueless. Not only will you NOT get additional followers, you will degrade your existing followers and many of them will just unfollow you.
Actively follow others on Twitter.
Start your networking efforts by becoming a follower of the folks you admire in your industry. Read their tweets to acquire a sense of who they are and what their objectives are on Twitter. It is recommended to check out as many folks in your industry or sector as possible. Once you’ve found people and started to check out them, it can give them the opportunity to see both your good content and your online presence. They’re then more prone to reciprocate and follow you back, as will many of the followers who may even prove to be potential customers.
Place your Twitter name in mass media campaigns
If you place adverts in magazines, on television or radio, you need to make sure that your twitter name is there for many to see and hear. Simply add the # (hashtag symbol) followed by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only path to get noticed by individuals who don’t follow you, but you should make your posts simple for others to retweet. So keep your tweets short enough for individuals to have the ability to add the RT symbol and your username (“RT @yourcompanyname”). So like, let’s say your name is 14 characters long you may also need to include the space. Meaning, in order to be retweetable, your tweet may be no further than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so allow it to be easy in order for them to hop over to your Twitter account once they visit your Facebook profile. The ideal place would be in the “About” section.
Picture Twitter as a constant, fast flowing stream. Tweets flow past and tend to be never seen again. Therefore, you need to help keep your Tweets flowing so that you are not forgotten. Be obvious. Be noticeable in the crowd and you will receive a much more followers.
Connect to Twitter from LinkedIn.
Having a Twitter link in your LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so make sure that one is your Twitter account. It will soon be well suited for networking, especially with the movers and shakers in your industry.
Answer others publicly.
I used to answer people via Direct Message, thinking what I had to express was irrelevant to many of my followers. Because I wasn’t replying in public areas, this made me look unsociable. So now, I reply almost exclusively in public areas, and really, the only real individuals who see those messages are people who follow both me and anyone I’m replying to which will be just a small subset of my followers. By doing that, my tweets are sociable but not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you link to others, the more individuals will reciprocate, and that’s precisely what must happen for you yourself to grow your follower count. You will need others to introduce you with their followers. However, don’t look for a retweet too regularly. Once in some time is okay but when you merely post content worth retweeting, people will gladly take action for you personally without having to ask!
These tips will really help to improve your follower numbers and develop they give you some inspiration. Having said that, you need to keep in mind: If you are at the start of one’s Twitter journey, nobody is really likely to be paying much awareness of you.
Initially your posts will soon be lost in a sea of other messages which can be competing for attention, but on the plus side there are not likely to be a lot of individuals who might find your messages and soon you build up a big following, so this is actually the perfect time to make a few mistakes.
Remember: Twitter takes lots of work, has a tiny steep learning curve and can be quite a pretty scary destination for a be on day one. You will find all of those confusing characters and symbols, strange shortened links, pressure to check out people you do not know and so many daunting acronyms and buzz words, and of course the hashtag.
However, despite having too much to learn and having to put in some effort, you will still have lots of fun and it will surely give your organization and your brand a boost.