Is usually Entrusting SEO Offshore a superb Small business Conclusion?

Outsourcing SEO offshore is becoming increasingly popular as a practical selection for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favourite choice from where SEO is outsourced. This really is not surprising considering the fact both countries have abundant way to obtain skilled laborers in the field of information technology.

Naturally, projects offered to western SEO companies have significantly declined crippling their operations. Western SEO companies walk out business while the contrary happens in the east. Unfortunately, some western SEO companies responded by maligning the quality of SEO services provided by offshore companies. To some degree, their sentiments are understandable but when you pay a close attention with their logic, you’ll realize precisely how self-serving it is.

Offshore SEO Service Equals Poor in Quality

This is actually the first attack you’ll commonly hear from western SEO companies. Somehow this is true, in the same manner that it’s also true in the west. What I’m trying to say is, not absolutely all offshore SEO companies deliver crappy services and not absolutely all SEO companies in the west are reputable.

On the contrary, offshore SEO companies are actually much better than their western counterparts. In the west, SEO is certainly caused by done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in a company where SEO is their core business. They’re not just housewives with minimal SEO training but they’re highly skilled professionals with in-depth knowledge of SEO that has been acquired from intensive trainings.

In the Philippines, SEO professionals need to remain together with their games. They go through lots of trainings, seminars and workshops with an edge over their peers, which explains why many of them have other skills like web design, graphic design, programming etc. This is vital if they want to keep their job. Why? Because competition is fierce. There are a lot of skilled SEOs but there is a few position to fill. In essence, once you work with SEO businesses in India and the Philippines, you will work with the bests.

Language Barrier

One of the biggest challenges that SEO companies in the Philippines and India face is language. Since many of these clients are from the US, UK, Canada and Australia, they have to use English within their SEO campaign. Since English isn’t their first language, you would expect problems making use of their grammar. Fortunately, this is not the case for several offshore companies. A large amount of SEO organizations in India and the Philippines employ professional writers because of their content needs. Some western companies resort to providing their own content to SEO companies to make sure correctness in grammar.

And to assume why these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, simply because English isn’t their first language, is too much of an assumption. That you do not must be an English speaker to realize that businesses operate for the same reason – to produce profit. Proper realignment of one’s SEO strategies to achieve your client’s goals and objectives don’t depend on your comprehension of the English language.


The key selling proposition of SEO outsourcing companies offshore is cost-cutting. This really is made possible because offshore companies generally operate at a much cheaper cost. Employees are paid a meager salary, almost a third of what an American SEO is paid. Or can it be really meager?

To compare two professionals from two countries based on their salary without taking into consideration their country’s standard of living isn’t fair. Similarly, saying that SEOs in India are exploited simply because they receive just a fraction of the salary paid to an American SEO, is moronic. The cost of residing in India is a lot cheaper compared to the US, meaning even if their salary is smaller, their purchasing power compensates for the difference.


Clearly, there are a lot of misconceptions about offshore SEO companies. Problems have already been identified which are mutually exclusive to western SEO companies. Results from your SEO campaign isn’t correlated to whether you outsourced your SEO offshore or not. It’s more of the manner in which you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not really a bad decision, actually, it provides plenty of benefits to your company.

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