Before diving into the planet of social media marketing marketing, think about this valuable advice: don’t be everywhere! As tempting because it seems to become listed on every existing social media marketing site there’s, you simply won’t have sufficient time to accomplish so. Plus, more important than quantity is quality-keeping your audience engaged. Even if you’ve joined several sites, if none of the work to widen your reach, turn contacts into customers, and raise your sales, your efforts would be in vain.
And because it’s recommended that you join only 2 to 3 social media marketing sites, you need to be very picky. You’ve to select those that works far better your advantage and offer you what you need. Facebook, Twitter, and Google+ might be on the surface of the set of popular social sites but this is simply not a positive guarantee that they can help your business online. To produce a good choice, you should first understand the various kinds of social media.
The three forms of social media marketing:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the shape of text, video or graphics. In addition it gives the opportunity to create about a certain topic while allowing people to offer comments and communicate with the content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Google Maps Scraper Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for instance photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The next type include wikis and social bookmarking sites. Wikis follow the exact same concept because the encyclopedia, providing a wealth of information about different topics. It permits creating and editing of informative content. Wikipedia is the number one example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share website pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Given that you understand the fundamental forms of media sites, the next phase is to know which factors to consider. Ask yourself these following questions:
Where are your potential customers?
Each site has a unique unique culture, attracting a certain sector of consumers. LinkedIn, like, provides professionals, and would be your very best bet if they’re the people you wish to touch base to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
Which kind of content do you wish to share?
Social sites use different architectural structures, meaning each has a unique method of letting users share content. Have you been looking at video marketing? YouTube is the very best option. Pinterest and Instagram are great for those who’ll be sharing lots of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
How much time and budget are you experiencing?
Time and budget also may play a role in your decision. You’d have to examine the sites’features along with marketing platforms. While some provide free advertising, others require a fee. Some sites are far more time-consuming to handle while others would only take a fraction of your time to use and maintain.
Understanding the different structures of social media marketing and considering the abovementioned factors can help you land the best choices for your social media marketing marketing needs.