When you discover a tap room that you carry on back once again to, it probably isn’t solely as a result of great craft beer. It may have something to do with architecture. Test that theory, the very next time you visit that tap room notice the style features, because those attributes are likely what gives that tap room its character that’s appealing.
Architects I met with for this information, all devoted to brewery designs, tell me there are many design factors that make for an environment that plays a part in a standard sense of comfort and appeal. The short set of factors architects considers within their design recommendations include: using colors; acoustics; aroma’s; music; furniture; and easy movement within the space. “The trick is putting the right combinations together that address the demographics of the city and customers who’ll go to the space”, says David Madsen, a Reno brewery architect.
If done properly, the brewery ‘s architectural design is part of the brewery brand. Many in the craft beer movement are giving consideration to coming changes to the post COVID; undoubtedly changes are already being anticipated and planned.
“Our clients affirm that the craft beer industry is inherently social, and, as such, craft beer relies upon community-oriented gathering spaces to bring people together, says Rebecca Spears, Partner in RB+B Architects in Ft. Collins, CO.
Simply stated, architectural design in a tap room must maximize opportunities to produce visits and product trials, and visually promoting an overall total brand image. Therefore, breweries are usually reviewing their target market and attempting to anticipate changes in consumer preferences birrifici artigianali. Customers dictate branding and architectural design showcases brand. A tap room’s ‘feel’ is the greatest opinion of a brandname, it may be more powerful than a can on an extremely crowded shelf. From a consumer’s perspective they might be asking: What’s this brewery doing for me personally for my visit?
The Post Pandemic period, which there’s no agreement when it could end, will likely bring changes to the way in which consumers view their brewery experiences. These facilities are addressing be beyond a DIY project, where they utilize a raw industrial ambiance with picnic bench tables. From interviews with breweries and architects devoted to the craft beer industry, the most noticeable evolution are breweries upgrading production facilities and thinking more about public space designs that showcase an experiential and destination orientation.
Consumers need to identify that breweries cannot build just any tap room they like, quite a few factors come right into play allowing for that: construction codes; zoning; health board requirements; taxes; environmental considerations; etc. Additionally, the smart question that must be answered at the start is: What’s the client desiring now and what will be coming? Changes may happen, if nothing else, from competition and local laws.
“Within the last decade we’ve been involved with over 170 brewery projects and continue to do benefit them. They recognize changes as a result of maturing of the craft beer industry and need certainly to improve their brand. These changes are now being adopted by breweries and are not going unnoticed by consumers”, says T. Dustin Hauck-President of Hauck Architecture. “We’ve built an organization focused on the craft beverage and hospitality industry. In recent years, we’ve noticed a substantial increased interest in clients evaluating their image. Upgrading a brewery’s architecture and tap room experience is just a significant statement to a community and their brand” ;.
Before shifting to speak about TR changes Post Pandemic, I found this anonymous quote that summarizes why architecture is essential in adding permanency to the craft beer category. “An architect can influence consumer perceptions with his/her design by understanding what sort of building’s design can impact a person’s behavior, mood and perception of a brand” ;.The COVID-19 Pandemic has forced people to have a new appreciation of space (a facility) that matches an individual style.
Note to the reader: I am not an architect, I don’t know one, but did make lots of calls about any of it obscure subject that does impact the craft beer industry. Applying an oft used political saying-all craft beer is local! I wish to add a fresh dimension to the main topic of changes coming to craft beer that’s addressed by the architectural industry. Now that said let’s move on.
It’s a well known fact that design/visuals influence purchase habits, that’s why breweries and all beverage alcohol producers spend lots of time and money on labels. Getting you to definitely try a make of beer could be the start to the client relationship, but the product must support an acquired image, expectations, and advertising message.
Could be the tap room adding value to the client experience and adding value to the brewery? Public spaces or brew pubs run the gambit relative to investments, but it isn’t about the cash, it is all about delivering on an event commensurate with a market demographic. That is what the customer is buying.